About

This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.

WHY Ethical Minerals ?

ETHICAL MINERALS follows a blueprint that assures 360 integrity, delivering gold and minerals of premium quality.

No Mercury

Our ethical gold is mined and purified without the use of toxic Mercury during the mining and the purification. While 99% of the gold on the market has been subjected to toxic mercury during the purification process, ETHICAL MINERALS’ gold is entirely mercury free.

Mine 2 Farm

After closing the pits, we refurbish the land and turn it into agricultural farms, that create lasting benefits to the mining community. The crops we plant assure high Carbon Sequestration, mitigating climate change.

SARS Technology

Targeted mining through harmonics technology. SARS technology allows us to identify mineral deposits in the earth before excavation. When mining we target only designated areas, which reduces environmental impact. The technology allows us to maintain deposits of IN-SITU gold.

Closing Mining Pits

Conventionally former pits are left open and abandoned. This poses a hazard to the environment and communities for generations to come. We close every pit after the mining process.

Child of Mine

Building bamboo daycares and preschools in close proximity to the mines create safe spaces for the children of mining mothers. While at work miners can leave their children at the day care. In societies where children traditionally stay close to the mother, this tackles consequential child labor at the root.

Lasting impact

The farms and pre-schools create a lasting impact in the mining communities long after the mine has closed.

SARS Technology

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

MORE INFO

Meet the Team

  • Mallence Bart-Williams

    FOUNDER

    With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
    They set the tone for everything we do.

  • Roshawn

    SALES MANAGER

    Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

  • Alessandro

    Blockchain Architect

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

  • Filipo

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  • Kevin

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  • Pheonix Jackson

    Marketing & COMMUNICATIONS DIRECTOR

    Creative and strategic partnerships our marketing director brings expertise in social impact education and correspondence. As this field of social responsibility is new and groundbreaking, communication and education of the public, to highlight the importance of Em is key. hey turn insights into action and help our message resonate with the right audience.

  • Masanka

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  • Kaisian

    Advisor

  • Saadina

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